Thérèse

Thérèse is a contemporary French brasserie in the heart of Edina's 50th & France neighborhood, inspired by the warmth and timeless elegance of classic Parisian dining. From the inception of the concept, we partnered closely with the team to shape the restaurant's visual identity, crafting a brand that feels sophisticated yet approachable. Beginning with the logo, typography, and core brand system, we extended the identity across menus, signage, merchandise, environmental graphics, and web.

To deepen the brand's character, we also created a series of original watercolor-inspired paintings imagined as artwork Thérèse herself might have painted. The collection brings warmth, texture, and a personal sense of history to the space, reinforcing a cohesive experience where every detail feels intentionally connected.

Thérèse / Instagram

Scope of work : Creative Direction, Brand Identity, Logo Design, Packaging, Menu Design, Signage, Website

Photo: London King / Tyler Tronson