Gori Gori Peku

Gori Gori Peku is an intimate Japanese whisky bar tucked inside Kado no Mise in Minneapolis's North Loop. Inspired by the quiet ritual of Japanese whisky culture, we created a visual identity that embraces restraint, warmth, and mystery. Through understated typography, carefully considered details, and tactile printed materials, the brand invites guests to slow down and savor the experience. Every touchpoint was designed to complement the bar's intimate atmosphere, allowing the identity to feel as timeless and nuanced as the whiskies it celebrates.

Gori Gori Peku / Instagram

Scope of work : Creative Direction, Brand Identity, Logo Design, Packaging, Menu Design, Signage, Website

Photo: Chuck Martens